Knowledge community description

Sustainable solutions have to make business sense. The sustainability field is littered with exemplary concepts for sustainable consumption and production, developed with good intentions, but clearly not by people with a business development background. Such ideas often end up as niche solution, or do not make it to the market at all. SCORE! wants to avoid this trap. We hence have set up a SCORE! Knowledge community that mainly consists of scholars from business schools, who are also interested in sustainability. This community will analyse how business can contribute to radical changes to sustainability, and under which conditions. They also will evaluate if proposals for sustainable solutions make business sense, and have a chance of making it to main markets.