Framework Report for Pro-Environmental Behaviours


The framework covers:

A set of core principles and approaches for encouraging more environmentally friendly behaviour;

A set of 12 headline behaviour goals, covering the main areas of consumption: food and drink, personal travel, homes and household products, and travel tourism;

Consumer insight and evidence base: including an assessment of what kinds of actions people are already taking and their relative ability and willingness to do more;

An environmental segmentation model that divides the public into seven clusters, each sharing a distinct set of attitudes and beliefs towards the environment;

An assessment of the implications of this evidence and understanding for policy development and implementation, including the design of communications and marketing tools.


  attachment (pdf 694K)